Sales by Product Performance

Owned by Brian Au
Last updated: Jul 05, 2024
4 min read

I/ Overview

  1. As a store manager, if you want to know which product brings great revenue to your business or makes your store cost much, this report is for you.

  2. To access the Sale by Product Performance report: Omni-channel Reports > Report Dashboard > All reports > Sales reports > Sales by Product Performance or Omni-channel Reports > Sales → Sales by Product Performance

The Sales by Product Performance Report page is displayed with the default view as below:

 

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  1. Report details

On the main page, you can select metrics of the orders you would like to see in the report, based on the information you would like to see, including:

  • Time range

You can set the time range in which you want to see data on the report (From a date To another specific one)

  • Data Used

Date used:

You can select either Item Created or Item Updated

By default, the setting would be Order Created

+ Item Created: Show report based on the date the item is created

+ Item Updated: Show report based on the date the item was last updated

  • Sales Channel

There are three options: All, Website, POS that you can select to show the report based on the selected channel. By default, the setting would be All

  • Location (This setting only shows when the Sales Channel is POS)

Include all the available locations where you use POS. You can select the location to show the data based on the selected location.

  • Data detail

 

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On this report, there will be 2 types of columns: columns that are shown by default and columns that are hidden by default when you access the report

Columns that are shown by default

SKU

  • SKU of the product

Product Name

  • Name of the product

Revenue (excl. Tax)

  • The total revenue excluding the tax of the products in that Brand/Attribute Set/Attribute/Category/Product during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • Revenue (excl. Tax) = (Total Invoiced - Invoiced Tax) - (Total Refunded - Tax Refunded)

Revenue (incl. Tax)

  • The total revenue including the tax of the products in that Brand/Attribute Set/Attribute/Category/Product during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • Revenue (excl. Tax) = Total Invoiced - Total Refunded

COGS

  • The COGS of the Product

-COSG recorded when invoiced but if the product got refunded, it will deduct = Magento cost*(qty invoiced - qty refunded)

  • The currency will follow the Base Currency of the magento site.

Profit

  • The profit of theProduct

  • Value= Revenue (excl. Tax) - COGS

  • The currency will follow the Base Currency of the magento site.

Margin (%)

  • The profit margin of the Product

  • Value= Profit / Revenue (excl. Tax)

Refunded

  • The refunded amount of that Product

  • The currency will follow the Base Currency of the magento site.

% Total Revenue

Value = Revenue (excl. Tax) of each product/ Revenue (excl. Tax) of all product

Columns that are hidden by default

Qty Sold

  • The total qty sold of that Product

  • Value= Qty Invoiced - Qty Refunded

  • This column will be hidden by default

Average Selling Price

  • The Average Selling Price of that Product

  • Value= Revenue (excl. Tax)/Qty Sold

  • The currency will follow the Base Currency of the magento site.

  • This column will be hidden by default

Qty Refunded

  • The units of the Product that are refunded

  • The column will be hidden by default

Invoiced

  • The Invoiced amount for the Product

  • The currency will follow the Base Currency of the magento site.

  • The column will be hidden by default

Discount

  • The discount amount for the Product

  • The currency will follow the Base Currency of the magento site.

  • The column will be hidden by default

Tax

  • The total tax for the Product during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • This column is hidden by default.

II/ Filter Report Data

On this report, you can filter by Product Name, Revenue (excl. Tax) (From-To), Refunded (From-To), Average Selling Price (From-To)

III/ Chart

In this chart, you can compare the data of each metric in the Report by selecting the value through the Select Metrics dropdown including (Revenue (excl. Tax), Revenue (incl. Tax), Qty Sold, Average Selling Price, % Total Revenue, Qty Refunded, COGS, Profit, Margin (%), Refunded, Invoiced, Discount, Tax ).

For the metrics that display the contribution of the data over the total, they will be shown by the pie chart, and the rest is shown by bar chart.