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Columns that are shown by default

Name of the first column

  • Value= Attribute Value/Attribute Set

Revenue (excl. Tax)

  • The total revenue excluding the tax of the products in that Attribute Value/Attribute Set during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • Revenue (excl. Tax) = (Total Invoiced - Invoiced Tax) - (Total Refunded - Tax Refunded)

Revenue (incl. Tax)

  • The total revenue including the tax of the products in that Attribute Value/Attribute Set during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • Revenue (excl. Tax) = Total Invoiced - Total Refunded

Qty Sold

  • The total qty sold of that Attribute Value/Attribute Set

  • Value= Qty Invoiced - Qty Refunded

Average Selling Price

  • The Average Selling Price of that Attribute Value/Attribute Set

  • Value= Revenue (excl. Tax)/Qty Sold

  • The currency will follow the Base Currency of the magento site.

% Total Revenue

  • Value = Revenue (excl. Tax) of each Attribute or Attribute Set/ Revenue (excl. Tax) of all Attributes or Attribute Sets

COGS

  • The COGS of the Attribute Value/Attribute Set

  • COSG recorded when invoiced but if the product got refunded, it will deduct = Magento cost*(qty invoiced - qty refunded) of all the items belonging to the Attribute Value/Attribute Set

  • The currency will follow the Base Currency of the magento site.

Profit

  • The profit of the Attribute Value/Attribute Set

  • Value= Revenue (excl. Tax) - COGS

  • The currency will follow the Base Currency of the magento site.

Margin (%)

  • The profit margin of the Attribute Value/Attribute Set

  • Value= Profit / Revenue (excl. Tax)

Refunded

  • The refunded amount of that Attribute Set/Attribute Value

  • The currency will follow the Base Currency of the magento site.

Columns that are hidden by default

Qty Refunded

  • The units of the Attribute Value/Attribute Set that are refunded

  • The column will be hidden by default for all reports

Top Selling Product

  • Three products that have the highest Revenue (excl. Tax)

  • The product will be sorted by the Revenue (excl. Tax) (Highest to Lowest)

  • On this field, the product will display like this:

  • The column will be hidden by default for all reports

Refunded

  • The refunded amount of that Attribute Set/Attribute Value

  • The currency will follow the Base Currency of the magento site.

Invoiced

  • The Invoiced amount for all items for the Attribute Set/Attribute Value

  • The currency will follow the Base Currency of the magento site.

  • The column will be hidden by default for all reports

Discount

  • The total Discounts of all items for the Attribute Set/Attribute Value
    during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • This column is hidden by default.

Tax

  • The total tax of all items for the Attribute Set/Attribute Value during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • This column is hidden by default.

II/ Filter Report Data

On this report, you can filter by Product Name, Revenue (excl. Tax) (From-To), Refunded (From-To), Average Selling Price (From-To)

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For the metrics that display the contribution of the data over the total, they will be shown by the pie chart, and the rest is shown by bar chart.

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