Sales by Country

Owned by Brian Au
Last updated: Sept 19, 2024
5 min read

I/ Overview

  1. As a store manager, if you want to check which country contributes the most to overall sales revenue, this report is for you.

  2. To access the Sale by Country report: Omni-channel Reports > Report Dashboard > All reports > Sales reports > Sales by Country or Omni-channel Reports > Sales → Sales by Country

The Sales by Country Report page is displayed with the default view as below:

image-20240919-040106.png

  1. Report details

On the main page, you can select metrics of the orders you would like to see in the report, based on the information you would like to see, including:

  • Time range

You can set the time range in which you want to see all the orders (From a date To another specific one)

  • Data Used

Date used:

You can select either Order Created or Order Updated

By default, the setting would be Order Created

  • Order Created: Show report based on the date the order is created

  • Order Updated: Show report based on the date the order was last updated

 

  • Sales Channel

There are three options: All, Website, POS that you can select to show the report based on the selected channel

By default, the setting would be All

  • Location (This setting only shows when the Sales Channel is POS)

Include all the available locations where you use POS. You can select the location to show the data based on the selected location.

  • Location by

Include 2 options: Billing Address, Shipping Address. You can select to show the data based on Billing Address or Shipping Address

  • Data detail

    image-20240919-040123.png

     

    In this report, there will be 2 types of columns: columns that are shown by default and columns that are hidden by default when you access the report

Columns that are shown by default

Country

  • The name of the country (full name)

Number of Orders

  • The number of orders from this country during the selected report period.

Number of Customer

  • The number of customers from this country during the selected report period.

Subtotal

  • The total subtotal of all orders during in this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

Tax

  • The total tax of all orders during in this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

Shipping

  • The total Shipping fee of all orders in this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

Discount

  • The total Discounts of all orders in this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

Grand Total

  • The total Grand Total of all orders in this country during the selected report period.

  • Grand Total = Subtotal + Tax - Discount + Shipping.

  • The currency will follow the Base Currency of the magento site.

Average Order Value

  • The average order value the during the selected report period.

  • Value = Total / Number of Orders

  • The currency will follow the Base Currency of the magento site.

Refunded

  • The total Refunded amount of all orders in this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

Revenue (excl. Tax)

  • The total revenue excluding the tax of all orders of this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • Revenue (incl. Tax) = Total Paid - Total Refunded - Tax - Shipping.

Average Order Value

  • The Average Order Value of all orders of this country during the selected report period.

  • Average Order Value = Revenue (excl. Tax) / Number of Orders.

  • The currency will follow the Base Currency of the magento site.

Columns that are hidden by default

Qty Refunded

  • The qty of items that has been refunded of all orders of this country during the selected report period.

  • Note: For bundle item, calculate by its child products.

  • This column is hidden by default.

Revenue (incl. Tax)

  • The total revenue including the tax of all orders of this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • Revenue (incl. Tax) = Total Paid - Total Refunded - Shipping.

  • This column is hidden by default.

% Total Revenue

  • Value = Revenue (excl. Tax) of this country / Total Revenue (excl. Tax) of all countries * 100%.

  • This column is hidden by default.

COGS

  • The total cost recorded in the invoice of all orders of this country during the selected report period.

  • The currency will follow the Base Currency of the magento site.

  • COGS = Total Cost recorded when invoiced - (Total Cost recorded when invoiced / Unit Invoiced * Qty Refunded). Note: The calculation is for each product in each order.

  • This column is hidden by default.

Profit

  • The Profit of all orders of this country during the selected report period.

  • Profit = Revenue (excl. Tax) - COGS.

  • The currency will follow the Base Currency of the magento site.

  • This column is hidden by default.

Margin (%)

  • The Margin of all orders of this country during the selected report period.

  • Margin (%) = Profit / Revenue (excl. Tax) * 100%.

  • The currency will follow the Base Currency of the magento site.

  • This column is hidden by default.

II/ Filter Report Data

On this report, you can filter by Country, Subtotal, Tax, Shipping, Grand Total, Refunded

III/ Chart

In this chart, you can compare the data of each metric in the Report by selecting the value through the Select Metrics dropdown including (Number of Orders, Subtotal, Grand Total, Invoiced, Refunded, Revenue (incl. Tax), Revenue (excl. Tax), Average Order Value, COGS, Profit, Margin (%), Tax, Shipping (excl. Tax), Discount, % Subtotal, % Grand Total, Qty Invoiced, % Total Revenue, Qty Refunded).

For the metrics that display the contribution of the data over the total, they will be shown by the pie chart, and the rest is shown by bar chart.