Attract customer by Advanced Loyalty Program

1. Use case name (Required)

Attract customer by Advanced Loyalty Program

2. Keywords (Required)

Advanced Loyalty Program, Advanced Loyalty point, Advanced Reward Point, earn point by behavior rule, earn point by product or catalogue, earn point by subscription, earn point by customer group, earn by birthday, spend point by behavior rule, earn point by product or catalogue, earn point by subscription, spend point by customer group, reffering to earn points, affiliate

3. Actors + description (Required)

• As a staff, I would like to run differently advanced promotion loyalty program defined by behavior rule, customer group, etc to engage customer to the higher commitment

4. Pre-conditions

1. You can reward your customers for a vast array of actions on your site, such as:

Signing up
Placing an order
Referring a friend
Writing a review
Having a birthday
X days of inactivity
Creating an RMA
Subscribing to the newsletter
Facebook share
Facebook like
Twitter tweet
Pinterest pin
Joining the affiliate program
Rising to the higher tier
Falling to the lower tier
Signing up for push notifications
Referred customer signing up
Referred customer placing an order

2. You can split the program into an unlimited number of tiers. Customers in each tier can earn a different number of points for each action, and spend a different amount of points for the same amount of money while redeeming them. You can also add unique benefits with Magento conditions and make the higher tiers more valuable. The better their benefits are, the more customers will spend to get there!

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Gamification of customer tier with different levels of spent points and benefit

3. Provide an incentive to recommend your store

• A loyal customer is already likely to share your store to any warm lead by themselves, but it's better to give them a tangible benefit for referring someone and increase the chances of that happening.

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Refer a friend to earn points

• While the referred leads tend to be higher-quality, giving them with this referral program Magento extension an extra incentive to purchase from you will work wonders for maximizing your profits.

6. Main flow (Required)

The most common path of interactions between the user & the system:

1. Staff checks out for customer normally on POS but whatever rule is applied on website that should be applied on POS location as well

2. Staff might see the hint to advise customers to buy more to earn double points based on the promotion for instance that is set up in the system previously.

8. Fit & Gap analysis (Keep internal)

Compare this use case with the current Magestore solution to identify 3 types: